In the lecture ‘Artificial Intelligence in Companies’, artificial intelligence technologies are presented in practice, implications for companies are discussed and explained using concrete practical examples. The Artificial Intelligence in Business course enables students to understand the basic concepts of artificial intelligence technologies and their application using specific examples from companies. Through flipped classroom and group projects, practical work is deepened in groups. This enables students to evaluate the potential of AI technologies for the corporate context and to utilise them in a targeted manner. The practical examples are carried out together in the exercises.
The basics include the following topics:
Machine learning and neural networks
AI in business processes
AI in marketing & sales
AI in personnel management
AI ethics and legal aspects
Implementation of AI in companies
Semester: WS 2024/2025
Scope: Lecture (2 SWS) and Exercise (2 SWS) / Total 6 CP
Exam: The course includes a module examination consisting of a written examination (120 minutes), a group presentation in the flipped classroom and the assessment of the group project. The module grade is made up as follows: 60% written exam, 20% group presentation, 20% group project. Registration for the examination takes place via VIPA.
Language: German
First lecture: 17.10.2024
Time: 14:15 – 15:45
Place: 0.18, Building B4.1
Exercises: Fridays, 14:15 – 15:45, 0.18, Building B4.1
Lecturer: Univ.-Prof. Dr.-Ing. Wolfgang Maass
Contact person: Maxx Richard Rahman (m.rahman@iss.uni-saarland.de)
All participants can post questions about the current lecture in the “Participant Forum” on the learning platform, which will then be discussed there.
