Smart Product Networks

Funding: BMBF Project
Project Runtime: March 2007 – August 2010

What is SmaProN?

The project SmaProN is funded by the German Ministry for Education and Research (BMBF) and investigates how Smart Products can be dynamically connected to product bundles and hierarchies. Therefore, an information technology infrastructure is developed that is based on the Tip 'n Tell architecture and the semantic product description model SPDO.

The web-based infrastructure Tip 'n Tell enables the embedding of more significant information services into products via the integration of diverse distributed product information. The prerequisite of such a processing is a semantic description of product information (SPDO) independent of applications and based on web-semantic representation languages, above all OWL-DL.

Products with embedded information services realised by web-semantic annotated product information are called Smart Products. On the basis of Smart Products innovative product experiences at the point of sale are enabled. To illustrate this point, a CD-player can automatically evaluate matching loudspeakers and communicate the result to the customer.

Being the foundation of the web-semantic product representation, the Smart Product Description Object (SPDO) enables an advanced and mechanical processing in terms of updates and extensions as well as the integration of contextual information.

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For economic purposes, this project evaluates the adaptability of dynamic pricing models within the context of Smart Products. In particular, bundling models are developed which arrange products of diverse manufacturers dynamically.

Furthermore, forms of interactions in natural language between the customer and the Smart Product are analysed, especially those which receive contents from heterogeneous sources, for instance community-based or paid contents.

A further field of research deals with the investigation of community-generated contents concerning the design of emergent ontologies. Through the tagging of established contents, concepts are dynamically built up and altered over a longer period. As a result, at some points common vocabularies emerge. Alterations of such vocabularies may point out changed opinions within a community. In reference to product centred communities, such analyses are significant for the identification of changing needs.

Being developed in the course of the project, the diverse artefacts as, for instance, models, software or hardware infrastructure are tested and optimised by The Research Center Intelligent Media (RCIM) in terms of continuous evaluations based on methods of Design Science, in particular, the Build & Evaluate paradigm. For these purposes empirical laboratory experiments and field studies are accomplished in cooperation with scientific and commercial partners to obtain valid empirical results on the one hand and useful models and information systems for practical implementation on the other hand.

Related publications

Kowatsch, T. & Maass, W.

Online vs. In-Store Shopping: How Problem Solving Strategies of Decision Support Systems Influence Confidence in Purchase Decisions, 18th European Conference on Information Systems (ECIS2010), Pretoria, South Africa , 2010.
JQR-Rating: B JQR-Index: 7.37
PDF (187 KB) - BibTeX

Kowatsch, T. & Maass, W.

In-store Consumer Behavior: How Mobile Recommendation Agents Influence Usage Intentions, Product Purchases, and Store Preferences, Computers in Human Behavior, 2010, 26(4), pp. 697-704.
SJR Rating: Computer Science Applications Q1, Developmental and Educational Psychlogy Q1, Experimental and Coginitve Psychology Q1; H-Index: 60
PDF (391 KB) - BibTeX

Kowatsch, T. & Maass, W

Vincenzo D'Andrea, G.R. Gangadharan, Renato Iannella, Michael Weiss. (ed.)
Towards a Framework for Knowledge-based Pricing Services Improving Operational Agility in the Retail Industry, 2nd International Workshop on Enabling Service Business Ecosystems (ESBE’09), co-located with the Mediterranean Conference on Information Systems, 2009, 530.
PDF (285 KB) - BibTeX

Kowatsch, T., Maass, W. & Fleisch, E.

The Use of Free and Paid Digital Product Reviews on Mobile Devices in In-Store Purchase Situations, 4th Mediterranean Conference on Information Systems (MCIS 09), Athens, Greece, 2009, pp. 114-124.
PDF (1.55 MB) - BibTeX

Janzen, S. & Maass, W.

Ontology-based Natural Language Processing for In-store Shopping Situations, Third IEEE International Conference on Semantic Computing (ICSC 2009), Berkeley, California, USA, 2009.
PDF (6.58 MB) - BibTeX

Janzen, S. & Maass, W.

CoRA - Interactive Communication with Smart Products, Workshop AmI Blocks at the European Conference on Ambient Intelligence (AmI-08), Nürnberg, 2008.
PDF (6.79 MB) - BibTeX

Janzen, S. & Maass, W.

Smart Product Description Object (SPDO), Poster Proceedings of the 5th International Conference on Formal Ontology in Information Systems (FOIS2008), Saarbrücken, 2008.
PDF (59 KB) - BibTeX

Maass, W. & Varshney, U.

Preface to the Focus Theme Section: 'Smart Products' , Electronic Markets, 2008, 18(3), pp. 211-215.
JQR-Rating: C JQR-Index: 6.85; SJR Rating: Business and International Management: Q2, Computer Science Applications: Q3, Economics and Econometrics: Q3, Management of Technology and Innovation: Q3, Marketing: Q3; H-Index: 5
PDF (101 KB) - BibTeX

Maass, W. & Kowatsch, T.

Mobile Decision Support vs. Interpersonal Sales Communication: Predictors of Buying Intentions for Price Bundles, Proceedings of the 21st Bled eConference, Bled, Slovenia, 2008.
PDF (178 KB) - BibTeX

Maass, W., Filler, A. & Janzen, S.

Mühlhäuser, M., Ferscha, A. and Aitenbichler, E (ed.)
Reasoning on Smart Products in Consumer Good Domains, Constructing Ambient Intelligence, CCIS 11, Springer, 2008.

Kowatsch, T., Maass, W., Filler, A. & Janzen, S.

Knowledge-based Bundling of Smart Products on a Mobile Recommendation Agent, Proceedings of the 7th International Conference on Mobile Business (ICMB). IEEE Computer Society Press. Barcelona, Spain, 2008.
PDF (1.63 MB) - BibTeX

Maass, W., Filler, A. & Janzen, S.

Reasoning on Smart Products in Consumer Good Domains, Workshop AmI Blocks at the European Conference on Ambient Intelligence (AmI-07) , Darmstadt, 2007.

Maass, W. & Lampe, M.

Koschke, R. & Rödiger, K.-H. (ed.)
Integration of Standardized and Non-Standardized Product Data , Informatik 2007, Lecture Notes in Informatics, Springer, 2007.
JQR-Rating: C JQR-Index: 6.36
PDF (107 KB) - BibTeX

Maass, W. & Janzen, S.

Dynamic Product Interfaces: A Key Element for Ambient Shopping Environments , Proc. of 20th Bled eConference, Bled, Slovenia, 2007.
PDF (302 KB) - BibTeX

Maass, W. & Filler, A.

Tip 'n Tell: Product-Centered Mobile Reasoning Support for Tangible Shopping , Proc. of MSWFB 2007: Making Semantics Work For Business, part of 1st European Semantic Technology Conference, Vienna, Austria, 2007.
PDF (87 KB) - BibTeX

Maass, W.

A Tentative Design Model for Smart Products, Proc. of Workshop Design of Smart Products, Furtwangen , 2007.
PDF (359 KB) - BibTeX